ken_b - 10:41 pm on Feb 15, 2006 (gmt 0)

It's the prefiltering of the inbound traffic

There's more to that concept than just choosing your link partners carefully. It can make a big difference in traffic and targeting if you pay close attention to the actual page your link ends up on.

And the best page is not always the most obvious choice. Take a look around the prospective link partners site and see where they are internally directing the traffic you want.