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- Marketing and Biz Dev
-- Link Development
---- I was Cheated on a Reciprocal Link

martinibuster - 5:31 am on Jan 20, 2006 (gmt 0)

Basically,

you don't exchange links with any page with a white bar.
Don't exchange links with any site that has a huge link directory
Always view the source code to make sure there's no monkey business
Always check the robots.txt to make sure there's no monkey business
Always check the backlinks of any sites they are linking to to make sure they show up as a backlink
Never trade links with anyone who approaches you for links
Always trade links with those that you approach

There are probably more things to keep in mind when trading links.

And for those who haven't read it yet:
The Dark Side of Exchanging Links
Some of the tricks Webmasters sometimes use to get around linking back to you.
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