rogerd - 2:03 pm on Sep 5, 2001 (gmt 0)

You catch on quick, VI! Getting reciprocal links IS a lot of work. Even with an automation tool like Zeus, it still takes a major time commitment.

On the plus side, though, these links tend to be much more sticky and less volatile than SE rankings, and the better ones will actually send you traffic. Not only that, but a large and relevant link base will keep the spiders coming and help your rankings in some SEs. I feel that recip linkage time I've put in on some sites has been the best investment I could have made.