I made few sites but i dont understand one thing, why people are running towards this concept?
Because people don't stop to think about what they're doing
Fear of being left behind combined with herd mentality
A lot of things people do, like exclusively hunt for links PR 4 or above, are done without understanding why. They only know that others are doing it and they follow along. That kind of thinking creates opportunity for others, I guess.
[edited by: martinibuster at 7:22 am (utc) on Nov. 25, 2005]