Swebbie - 8:11 pm on Nov 2, 2005 (gmt 0)

Looks like what's going on is google ignoring or severely diminishing the weight it gives reciprocal links in its ranking algo. If you think about it, recip links are a form of unnatural linking from a search engine's perspective. But honestly, with so many web pages online now, who but the very elite are actually getting many natural one-way links? I'm talking about commercial sites, not informational ones. I'll probably keep on getting recip links with sites that are high quality and closely related. I see no real reason to stop, even if they will "weigh" less at Google. Google can go fly a kite.