martinibuster - 1:10 am on Oct 13, 2005 (gmt 0)

>>>Interview Industry Experts
Ha! Good one.

I did a variation of it once where I included a small glowing profile of an industry expert within an article, wrote to him to let him know if there was anything he wanted to add to it, and the guy linked to me from his site. Not only was it a great link, but it gave my site an authoritative validation.

These kinds of links become passively viral, imo, when others who follow the industry pick up on them. They get passed around from site to site. There are people out there researching links for their web audience, researching for sites to highlight in their newsletter, and even researching for news articles. It's like a ball rolling downhill, it gains momentum. Funny thing about passive link dev, takes a lot of work, eh?