buckworks - 4:23 am on Oct 11, 2005 (gmt 0)

Don't build and wait. Promote, promote, promote.

I agree with MB: organic link development needs a significant investment of energy to get the process started. It's like making bread ... there can be variations in the recipe but you can only leave the dough to rise after you've done the work of measuring, mixing and kneading.

Offline advertising would suit some sites more than others, but every site owner should give thought to whether it should be part of their mix, and what the possibilities might be in their area.