ken_b - 3:42 am on Oct 10, 2005 (gmt 0)

Target the Most Likely to "Link and Tell"

Figure out what kind of site is likely to give you a one way link, and what kind of surfer is likely to tell their friends about your site. Their may well be some overlap between those two groups. If you can target the overlapping group, getting a one way link is probably going to be a lot easier.

And if they link to you, they may be much more likely to tell their friends with websites about your site and encourage them to post a link also.

These folks may not be the 800 pound gorillas of your market, but they might well bring you to the gorillas attention.