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- Marketing and Biz Dev
-- Link Development
---- So tired of link requests


Beagle - 2:58 pm on Apr 18, 2005 (gmt 0)


Why include a description? It saves me (the receiver, in this case) time! If the description tells me the site's incompatible with mine, I don't have to take time to check it out. If it sounds like something that might be useful to my visitors, I can take a look. I haven't heard of anyone saying, "Here's a description of my site--so don't you dare go look at it!" Usually, I'd rather write my own description for a link, geared toward why my visitors specifically might be interested in it, but if the site owner's already written a good one, why re-invent the wheel?

The outside world would consider my area a "niche," but those of us inside it know there are niches inside niches. If another site concentrates on a specific area that I don't, a link exchange makes sense. I'd rather say, "For more on blue widgets, visit..." than have someone who's interested in blue widgets go away from my site frustrated because I concentrate on red ones. If there's a new blue widget site out there that's doing a good job, I want to hear from them (although they might hear from me first).

OTOH, if a description says, "We're all about green gadgets," I can just delete the email. ;-)

[edited for typos]


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