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- Marketing and Biz Dev
-- Link Development
---- Bad Webmaster - No Donut for You!
mcguffin - 12:48 am on Mar 1, 2005 (gmt 0)
Here are a couple questions that I use to help me evaluate requests.
What is the requesting site's topic? Does the site that requested the link exchange fit with my site. If my site is about Widgets, I look for sites that somehow relate to Widgets, Widgeting, or even things that Widget-fans would find cool. Is it a form letter? When a request feels like it's a form letter created by a bot, I tend to say no unless it's an exceptional request. Does the requesting site use "nofollow" tags or redirects for external links? If so, a link from that site really isn't reciprocal, but it might still be a worthwhile link. Site Quality I look for glaring typos, broken images, or the dreaded "Under Construction" animated gif.
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