whitehatwizard - 11:20 am on Mar 4, 2005 (gmt 0)

I think it depends on the type of site. A content site (as evidenced by statements such as 'my readers would find interesting') may get links naturally but many commercial sites have very little chance of getting these so link exchange is a must.

On that note then, I use Arelis to track link exchanges, though for this purpose there surely is other software. I have also moved away from the links page/directory to finding relevant(ish) areas of my site for links.