incrediBill: don't laught at your competitor (yet) because he is actually trying to become the 'authority in his field' as seen by Google. I did not try this way but please watch them for a month and share with us what you see. Maybe it is the new fashion in linking (spring 2005).
I'm not really concerned as my site has been the authority in the field for 7 years now, on AV, Yahoo/Inktomi, Google and MSN. Yes, someone could upset my apple cart but many have tried and failed to date. I'm tracking his keyword relevance and he's not moving up and my domain link has been on his home page for at least 4 months now.
It just irritates me that my site is even associated by reference to his site.
[edited by: incrediBILL at 12:08 am (utc) on Mar. 1, 2005]