paynt - 2:42 pm on Mar 28, 2001 (gmt 0)

Hello Digital_Guerrilla,
Sorry, sick children since Friday and I am beat.

The way I approach this is first, are we looking at only one language? What are you marketing? Are you setting up the site from the beginning and this will be the structure for the whole thing or is this a particular marketing effort and you have a group of keywords that your are working to get traffic from. There is a slightly different approach to both. The first will require an enormous amount of thought to develop properly. Especially with a large site covering many topics. I think it’s definitely worth the effort. The second would be easier and may be where you want to start if the client already has an established domain.

I agree with Brett that if you can establish the first option, that will most likely be your strongest solution. To really make this work begin with the keywords you are marketing. Categorize them into groups that make sense (on topic – on theme). When you have a small group that fit together consider then what word can easily describe them as a group. That’s the canonical. Just remember that it’s better not to take it further than 2 sub directories from the main domain. If you need more levels than that consider adding a new canonical to your strategy. More canonicals are better than less.

I hope this helps. There are so many discussions going on of interest around here I can’t keep up, but back to kids and work. Let me know if this helps.