HughMungus - 11:11 pm on Feb 18, 2005 (gmt 0)

I think calling it advertising and arguing the case on here that it is advertising until you are blue in the face is rather missing the point.

What's the difference between a link pool or link exchange and Amazon.com and eBay exchanging links with each other? It's advertising for both but neither has paid anything for it other than a reciprocal.

Whatever your intentions, and whatever the intentions of the people running the service, the question remains - If Google find it adversely affecting their results (which if it works, it will) then will they stand by and let that continue?

Define "adversely".