disgust - 5:30 pm on Feb 14, 2005 (gmt 0)

agree completely, eeve. :)

Why not ensure that this network won't be used for nefarious deeds by putting in place a system to confirm that each text link pointing to a website is a website that is a participant, or at the very least approves the network links pointing to it? Otherwise this network can just be used as a nasty tool. Is that what you want this network to be? Why not make sure that doesn't happen or *no longer* can be used this way.

it isn't seen as a problem.

think of it this way: we'll continue the google adwords analogy. you can run ads for a competitor's site. say, yahoo *could* decide that they're going punish all sites that have adsense/adwords ads pointing to them. then, and only then, would it become essentially neccesary for google to put something in place to make sure you can only put up ads to your site.

there is no easy way to tank someone else's site. if there was, google (or any other decent search engine) would do something to stop that possibility.

the ad network will never be penalized. discounted or devalued, maybe. but not penalized.