PhoneGuy - 6:45 pm on Feb 9, 2005 (gmt 0)
Buying links can be both a good way to advertise on a higher traffic site as well as help with back links. I think the best advice to site owners is too first try and build up your own back links first and if you still are having problems with positioning, move onto pay-for links. Like many have already said, make sure you research the site before buying any ad space. Also try and find relevant sites first. Most of all avoid people trying to sell you text links.