graywolf - 5:42 am on Dec 16, 2004 (gmt 0) [webmasterworld.com...]
Here's a tip from an old post
I purposely misspelled a few company names on my links page such as Landsend instead of Land's End ... just to see if they would actually go and check to see if the link was there. They are then pretty much obligated to write to you to point out the spelling error. I changed errors here and there just so it wouldn't be terribly obvious. If people use factual figures such as 15,000 whatevers in our inventory, then use 11,000. They will be sure to correct you. This opens up communication and you politely ask for the reciprocal link if they haven't already added it.