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- Marketing and Biz Dev
-- Link Development
---- The Dark Side of Exchanging Reciprocal Links


ownerrim - 5:22 pm on Dec 14, 2004 (gmt 0)


My solution has simply been to ignore all link requests and to only link to sites that offer solid content that benefits users. Regarding the acquisition of links, solid content will, inevitably bring them naturally. So, if I think someone's site brings a benefit to my users I link to it and if someone else thinks the same re: my site, they have the option to do the same. Reciprocal linking just seems too potentially hazardous and puts you in contact, in too many instances, with slimeballs.


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