pardo - 12:14 pm on Sep 30, 2004 (gmt 0)

Add tracking to the list. Measure the performance of your sites en CTA's and spot trends after tweaking.

It's a trial-and-error game...

Best of luck! Looking at your job/task i hope all here will help to make it a success. Helping someone (homeless) that cannot take care for himself is a good thing not seeing often nowadays...

Hope you will succeed!