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Benj - 5:51 pm on Sep 25, 2000 (gmt 0)
The essentials...
Keyword as first word in title tag, keyword in H1 tag at the top of the page, keyword bolded near the top of the page, keyword italicized near the top of the page, keyword sprinkled throughout your paragraphs, and keyword in a link bolded. Also keyword in the description tag.