Skylo - 4:02 pm on Aug 10, 2004 (gmt 0)

A legend of this forum once painted us a perfect picture relating to this exact same topic.
This legend told us (Wish i could find that link! Any help?) that recips will never lose importance but it is rather how we use these recips in our sites, keeping user relevance in mind!

The way in which one links is key. A links page with 30 recip links may count for something but not so much if these are "Shebba Widget Restaurant" linking to "Betty Fuzzy florist".
But for the sake of benefiting the user, one could mention somewhere inside "Sebba's" site that the floral arrangements are organised by Betties florist but using 'floral arrangements' as the anchor text where floral arrangements is a keyword "Betty's" is optimised for.

When linking ask yourself the question, will this benefit my user in any way? Will this link benefit my link partner? Am i benefitted by the link they put on their site?

I hope my point is clear. This does seem IMHO as the best way to link for the future. It has been a long day and i am now going to sleep:-)