1milehgh80210 - 1:09 am on Aug 2, 2004 (gmt 0)
The way most people do recip links is what makes them almost valueless.IMO
Buried on a page named links, with maybe 50-100 other links. The PR value, anchor text value and click-through value is low.
One-way or bought links are more likely to be on a content page that people actually see, with fewer competing links.