Larryhat - 12:49 am on Aug 2, 2004 (gmt 0)

I must be missing something here.

Suppose Bob's pet shop links to Mary's restaurant, and vice-versa. Is Google going to know it, short of an idiotically comprehensive search which cannot be worth the bandwidth? ( Link farms are another matter, they should be obvious.) I would expect Bob and Mary to have the same benefit as any other organic links coming in, assuming page rank etc. are equal. - Larry