Webdetective - 9:05 pm on Aug 1, 2004 (gmt 0)
I think really the whole issue is that reciprocal linking is good strategy that has been abused by some. I see this a lot with Zeus pages. Often I will see PR 6 on the homepage but PR 0 or Google toolbar PR scale greyed out on all their links pages. Link farms are a good example of reciprocal linking taken to the extreme.