neuron - 12:36 am on Jun 23, 2004 (gmt 0)

they are trying to knock down a site a competitor made and optimized for their company name. so they want to bury that site.

I'm always sarcastic, so don't be offended, but:

what's the company name in question, "european-resort-hotels.com"? If someone optimizes for that term and beats you at your own name game, then you may be chasing someone's misguided wild goose.

Sometimes clients have good ideas about how thier money will best be spent optimizing a site, others don't have any good ideas.

While I think it's kinda sexy to think of myself as some hired-gun, and I do look keen in my zip-up latex cowboy suit, sometimes it's a good idea to do a reality check, like "is this hair-brained scheme actually going to benefit my client"? Sometimes I'll strongly adivse against doing something the client wants to do because of poor expected or potential ROI, and save my smoking guns for the next idiot who dares to cross my path.