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- Marketing and Biz Dev
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Searg - 2:02 pm on Mar 16, 2004 (gmt 0)


I have a question on internal anchor link text. Let's say our keyword is "red widgets" and "red widgets online". We don't want to trip the OOP penalty on google so would it be safe to change up the internal anchor text to lets' say "popular red widgets" and "great red widgets online". Is this anchor link text changed up enough to avoid the OOP?

And, would it help to link to the home page using H1 text in the upper left with this varied text? Not aesthetically pleasing I know...but would this be GOOD?


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