troels_nybo_nielsen - 10:25 pm on Mar 11, 2004 (gmt 0)

If a page gets "too strong" because of the internal linking structure I sometimes try to use its unused strength in this way:

1. Edit the text so that more weight is put on a secondary keyword.

2. Link to a page that is optimised for that keyword. If such a page does not already exist I create it.

This has worked fine so far, but it needs to be done carefully. It is so easy to disturb the balance of a page.

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I just checked Google for one of my keywords. A keyword that I actually do not target but regard as some kind of general measurement for the strength of one particular page. I see that this page has taken one more step forward since a few hours ago. One of these days I will try to export some of that growing strength to some pages that could use it.
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