rogerd - 7:46 pm on Mar 5, 2004 (gmt 0)

None of my clients hunt links themselves, but they are sometimes presented with the opportunity to purchase ads that may, or may not, include links.

I've tried to train them in the difference between an unlinked web listing, a redirected link, and a clean HTML link. I've also tried to alert them to the existence of clean navigation (or lack thereof) to the page where their link is placed.

My most important piece of advice is that if they are spending the money mainly to get the link (as opposed to the other ad benefits), to let us vet the link situation first.

We also encourage them to ask their business partners - vendors, dealers, etc. - for links.