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- Marketing and Biz Dev
-- Link Development
---- Swapping Links with Competitor

nuevojefe - 10:49 am on Feb 17, 2004 (gmt 0)


Any authorative opinions on whether using your (or their) keywords in outbound link text is worth enough for YOU to give THEM that added relevance (above and beyond just linking using random text or www.theirdomain.com)?

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