Lol! You guys are funny. You complain the browser is collecting the same information your OS is doing which feeds it to your ISP while you're walking around with a cellphone in your pocket that's been doing more than that for years.
At least, in the browser, you can turn that off but why would you want to? Not only can you get services now, and soon, that uses that stuff but it also means your laptop can be tracked should it get stolen. See Firefound add-on.