grelmar - 3:35 pm on Mar 16, 2009 (gmt 0)

I actually think Mozilla might do well to follow the example set by F-Secure in the anti-virus market.

F-Secure has secured partner deals with a great many ISPs, wherein the ISP distributes a "re-branded" version of their anti virus product. ISP X, let's call it "Megalomaniac Broadbadnd" offers free virus protection with their service, a sopftware package called "Megalomaniac Secure." All the logos and branding reflect Megalomaniac Broadband, but the software is actually F-Secure.

As an anti-virus and security product creator, F-Secure has leveraged this into an incredible level of market penetration and revenue.

Mozilla could easily do this with FireFox. Sign deals with various ISPs to distribute a branded browser that is, really, nothing more than a re-skinned FireFox.

There is money to be made in that sort of model, and the ISP/Browser tie-in seems like a natural fit to me.

It's win-win. Mozilla gets cash, and the ISPs get end users with a browser less vulnerable to malware, and thereby causing less load and grief on their network.