ergophobe - 8:16 pm on Jul 10, 2013 (gmt 0)
Brian, I've been working with a lot of entertainers lately and this seems ubiquitous. Some have five or six websites targeting different niches with the same content over and over again.
We usually try to identify their strongest domain in terms of rankings and suggest they consolidate on that domain. Sometimes there are compelling reasons to consolidate on a weaker domain (part of a branding strategy or larger marketing strategy). But we rarely see cases where entertainers truly benefit from having multiple, nearly identical sites.
So I know you said that one is "agent friendly", but how can you control who goes to which site? If someone searches on your name or what have you, how will they get from one site to the other?
I would suggest that if most of the content is duplicate, that means that you really should have just one site. If only a bit if it is duplicate, you should rewrite that content and you should interlink the sites and also claim both sites as a Google Author.
Finally, the other thing I see in entertainer sites is terrible URL canonicalization.
Say your domain is example.com, if I type
And so forth, do those all resolve? Only one should resolve and the rest should redirect to that single page.
Another simple test. Do a site:example.com search
How many pages has Google indexed? If that number is much, much higher than the number of pages you have, you have a dupe content problem of some sort.
I've seen entertainers with 4-year-old blogs show 18,000 indexed pages for their site. This would mean five days a week, he's writing 18 posts per day... or he has a major dupe content issue.