Uctqnde - 3:48 pm on Aug 28, 2012 (gmt 0)
When I meant content, I meant our article web pages, not our current blog posts, etc. We currently have several directories on individual topics that contain anywhere form 10-35 articles on said topic.
And yes, organic search. Executives here use the term native for organic, so I have just gotten in the habit of using that for non-paid search traffic!
Basically, the people who call the shots want to have one topic page for each of these directories, with 3-7 of the most "important" article accessible, with the rest of the articles "archived," but still accessible within the archive for people who want to read those articles.
Because of our SEO presence, these archived pages need to maintain live URL's. They can't be moved to an /archive/page1.html.
And the goal of the archiving, from the higher - up perspective is that the content gets in the way of our sales funnel, and that people really don't like our content (even though it drives a huge chunk of our overall traffic).
I hope that helps. Thanks!