I was looking for long tail terms by putting keywords that I thought we might use in Google's keyword tool and found that a lot of the short tail phrases had low competition and high local search volume, and the long tail terms had high competition but very low search volume. I was expecting the opposite to happen.
[net asset value] low, 1,600
[nav] low, 9,900
[etf net asset value] medium, 22
[index fund] high, 1,900
[index fund investing] high, 210
[what is index fund] high, 110
Is it still easy to rank for long tail terms if Google Keyword Tool says that they are high competition? and is it still worth it to go after them if the short tail terms are listed as low competition with more local monthly searches?