Planet13 - 7:02 pm on Jan 31, 2012 (gmt 0)
Thank you, ergophobe and thirteen for your input.
Yes, i hope to make money, so I will check out the links you referenced.
More importantly, I hope to get inbound links and would like to use it to build up our brand identity. I plan on appealing to a narrow niche.
So to me, just getting mentioned around the web is pretty important.