Mr_Bo_Jangles - 10:54 am on Dec 16, 2011 (gmt 0)
I'm with ergophobe.
I used professional freelance translators, multiple languages, multiple translators, and it was just so much work, and then not perfect (or so a woggie visitor told me), and then the enormous headache of doing it all on an on-going basis as you make amendments to your site. And all because I thought I'd get some non-English sales - it was just a huge time-consuming failure. But I definitely learned my lesson - never, ever tempted again. Just put another 5% effort into extracting business from the English speaking World and you'll be ahead by a country mile.
And I won't charge you for the best bit of advice you've received this year! *_*