ergophobe - 10:17 pm on Apr 16, 2008 (gmt 0)

That's the thing. The only thing I could see mirroring across my vast empire of blogs detailing the minutiae of my life is my obituary.

The more I think about it though, the more I suspect that the reason it can publish to many blog platforms simultaneously is because that simplifies the interface to have a bunch of check boxes and ask generically "where do you want to publish this content?" In the unlikely event that the user has nine blogs where it can go, that's up to her, but mostly she'll send it out to one blog and a gazillion social networking sites that will then drive the traffic avalanche to that blog.