dibbern2 - 4:34 am on Feb 15, 2006 (gmt 0)

I am amazed to learn that return/page isn't a virtual rule of business. It is in mine, and I couldn't come to work each day without it as a guide to how I will invest my time.

I figure along the lines of 21_blue: it takes a set time to produce a page of content (research, writing, design, programming, tweaking, and polishing + my overhead ) and that's my investment. I need to make a profit on that investment, the sooner the better. If it's a day a page, then that's a $250 investment for me.

When I add a page of content, I target for $1 a day ($365 per year) in revenue from that new page. At that rate, it takes about 8 months to break even.

I estimate a 2-3 year life to the page, so the final profit is okay, but hardly grand.

At first, I rarely hit the the target. Now its about 60% of my tries.

If I can close the 4 months-to-break-even to anything less, that's extra profit; so a $1.50/day/page average is on the target horizon.

Is this a stupid number? In my opinion, only if you don't care how you spend your time.