europeforvisitors - 3:51 pm on Feb 14, 2006 (gmt 0)

He seems to be saying that this rule is for content sites generally, not just blogs....

That's the impression I got, too, even if the interview is mainly about blogging.

$10 per page per year sounds extremely low to me, but it could be high for a political blog or a personal diary.

Even within a given site, what's high for one page be low for another. On a travel-planning site, for example, a page about lodgings in Manhattan will earn many times what the same site might earn from a page about cemeteries in Brooklyn.

Bottom line: Averages are meaningless.

(BTW, I agree that earning money from content isn't as easy as throwing up a few dozen pages and waiting for the cash to roll in. Successful for-profit publishing on the Web demands the same kind of skills, planning, and execution that are needed in the offline world, even if production and distribution costs are far lower.)