tedster - 12:06 pm on Feb 6, 2003 (gmt 0)

Another example of redundancy - a consistent scheme for heads/subheads. They work well when they use at least two or three of these visual cues, rather than just one:

1. Different size from the body text
2. Different color
3. Different position (such as a hanging indent)
4. Different letter spacing
5. Different font
6. Different line-height (for two line headers)
7. Different font weight

One of the best tips I collected early on came from Robin Williams' book, "Web Design foe the Non-Designer" -- and no, this isn't Mork, it's a very smart lady. She said that when you're making one thing different from another, then make the contrast B I G instead of creating only a very small difference.

Her advice became a major part of how I design.