ergophobe - 5:35 pm on Feb 26, 2010 (gmt 0)

Very interesting what you say tpeackock and KenB.

I would expect dialup users to have the highest conversion rate, the lowest bounce rate, but fewer pages per visit. I'm wondering bounces aren't bringing down the pages per visitor for your high-speed users.

In other words, my logic is like this (based on unfortunate extensive experience on dialup and many conversations with neighbors about surfing habits).

1. Dailup users typically have a task-oriented approach to the internet.

They get online to do something specific, and typically do that and not a lot more. So my neighbor logs in every evening and checks his email, plays an online backgammon game, and if he needs to, shops for stuff. He doesn't do a whole lot of Google searching or random clicking.

2. On the other hand, as I say, people in our area are on dialup because there is no DSL or cable available and that's because it's rural, which means that people are very far from stores and online purchases become much more attractive.

So people tend to get online to buy something, and then do so. Shopping around is painful on dialup, so they tend to be a little less price-sensitive.

So I'm not surprised by the low bounce and high conversion - they have a task, found you and now they're ready to buy.

I am surprised by the high page views and the high AdSense CTR. I wonder if it's because the high-speed users page views are brought down by bouncers. And I suppose the Adsense CTR could have to do with dialup users being less jaded and more willing to clikc on ads.