aspdaddy - 11:49 am on Oct 6, 2009 (gmt 0)

Users completed search and exploratory tasks

I would totally expect visual appeal to be important for this task, its like dating the websites, its low level commitment

Does this variation versus that lead to more sales / conversions

If you can determine good e-metrics from the above results you are on the way to success:

- Min number of clicks to repeat purchase
- %of objections adrressed by homepage
graphics/images
- Mean time for tester to spot call to action