Insomniak - 2:48 pm on Jan 22, 2008 (gmt 0)

I agree that its obvious to most users that the larger bold words are somehow more important to the site. I find it a useful bit of info when visiting a new site as it gives a quick overview of content.

My problem (and other users too Im sure) is knowing what is going to happen when I click that highlighted term, will it take me to a search? a link list? a bunch of ads?

So Id rate it as useful but still confusing due to the many ways in which it can be implemented.