buckworks - 3:05 pm on Dec 23, 2007 (gmt 0)

Think about it ... Googlebot is blind. The layouts and labels that help a page make good sense when accessed with an audible browser reader will also help it make sense to Googlebot. Paying attention to accessibility techniques will boost your SEO even if you've never heard of search engines.

However, accessibility in itself doesn't cover every base that needs to be covered for effective SEO. A page could pass every accessibility test with flying colors but be aiming at an unproductive search phrase (or not aiming at anything in particular).

This is where good SEO judgement comes in. It takes good keyword research skills and a good understanding of the user mindset to discern the most effective search phrase(s) to aim for.

It also takes a good writer to create headlines and body copy that flow well for humans as well as pleasing the spiders.