rogerd - 3:18 pm on Aug 25, 2007 (gmt 0)
To some degree, Google has brought this on itself by delivering really good results most of the time. I recall when you could search for a company name, for example, and have only an outside chance that the official company site would be on the first results page. Google fixed that, actually delivers what people are looking for most of the time. This trains people to trust the top result, or the top few results, and to not "waste time" reading what they are clicking on.