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---- Usability Study: Users wrongly trust higher Google results


Wlauzon - 2:15 am on Aug 24, 2007 (gmt 0)


..They type in 'Acme Widgets', we come up #1, they assume we are the manufacturer - and they almost act like we are LIARS when we try to politely explain that we are NOT the manufacturer....

And I thought it was just us!

Over the past few years it has become totally obvious that many people have a severe reading comprehension problem when it comes to the internet. And very few really have any clue at all as to how search engines or almost any internet 'thingies' work.

And if anyone thinks it is 'old fogies lost in cyberspace', they would would have to see how many of the contacts we get are from students.

I suspect it was those same people that used to always call 'AAAAAAAAAA Widgets' in the Yellow Pages first - and why companies would actually name themselves something like that.

As much as we have tried to make it clear on our site that we SELL Acme Widgets, but we are NOT the Acme Widget company, we still get calls and emails for items we have never carried.

I don't know what can be done about it, as it seems that a certain percentage of people will always totally ignore what is on the page and just look for the nearest email link or 800 number on the page.

[edited by: Wlauzon at 2:17 am (utc) on Aug. 24, 2007]


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