encyclo - 7:05 pm on Aug 23, 2007 (gmt 0)

An interesting article about the usability of Google search results: Users wrongly trust higher Google results [upi.com]

A U.S. study suggests Internet users mistakenly have an inherent trust of Google search results that appear higher on a page. A College of Charleston eye tracking experiment revealed college students participating in the study trusted Google's ability to rank results by their true relevance to the query. When participants selected a link from Google's result pages, their decisions were strongly biased towards links higher in position, even if content was less relevant to the search query