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annej - 12:28 am on Mar 8, 2006 (gmt 0)
1) short pithy tagline 2) a brief welcome blurb 3) if you have to have anything more detailed, a mission statement or whatever, put it on another page. (my suggestion, he just says it won't be read anyway ;) I'm seeing pyramids everywhere now.
I keep mentioning Steve Krug's book, "Don't Make Me Think" on this forum but what he suggests on building a home page fits the pyramid so well.