McCray - 9:15 pm on Mar 6, 2006 (gmt 0)

Layering is related to IPW, and it's another thought to consider when you are trying to communicate complex info.

If it's very complex, giving all the facts up front can be overwhelming for readers. Prioritize your info (like inverted pyramid), but offer it in smaller bites. Make sure you offer a very clear structure, leading readers to more info as they want it.

This also applies to building a relationship with site visitors, and giving them a reason to return. Offer an overview, with an obvious link to the details. Add extra info, like sidebars in a magazine, on additional pages. Introduce readers to your people. Share stories from other users or customers.

This is not the right style for every site, or even for most sites. It is one that works well for me and the sites I work with.