docbird - 1:29 am on Mar 3, 2006 (gmt 0)

As well as using pyramid, I've written features for print that lead with anecdotes - v short stories that should interest reader, lead into the story.
(Think James Bond, where our hero might do some dramatic stuff, set us up for watching the film.)
Tried online too.

Can start in other way - might ask questions, say - but key is to get readers' attention, and have them want to keep on reading; write a real page-clicker.